Most homeowners aren’t trying to build a futuristic smart home. They just want their TV to work, their Wi-Fi to stop cutting out, and their technology to make life easier instead of more frustrating.
That simple truth is where My Guys Know How began, and it’s the same mindset that recently led to being featured in the Chicago Tribune.
This isn’t a story about overnight success or flashy marketing. It’s a story about showing up, listening, and building trust one house call at a time.
It Started With Listening, Not Selling
From the very beginning, My Guys Know How noticed something most tech companies seemed to miss.
Homeowners weren’t confused because they were bad with technology. They were confused because no one was explaining things in a clear, practical way that actually applied to their home.
Smart TVs, streaming services, Wi-Fi systems, security cameras, doorbells, thermostats, speakers — all of it sounds great on the box. But once everything is installed, many people are left wondering why nothing works together or why simple tasks suddenly feel complicated.
Instead of pushing bundles or prebuilt “smart home” packages, the focus was different. The first step was always a conversation.
What’s frustrating you right now?
What do you want to be easier?
What do you actually use every day?
Sometimes the solution is simple. Sometimes it’s more involved. Either way, the goal is never to sell more tech than necessary. The goal is to fix the problem and make sure the homeowner feels comfortable using what they already have.
That approach stood out right away.
One Good Experience Turned Into Another
When homeowners feel heard and genuinely helped, they talk about it.
A neighbour tells a neighbour. A client recommends MGKH to their parents. A realtor passes along the name because their buyers aren’t calling back in a panic after move-in.
My Guys Know How grew the way many trusted local experts do: through word of mouth and repeat customers. There were no big promises or complicated sales pitches. Just clear explanations, honest recommendations, and work done properly.
That also meant being upfront when something didn’t make sense. If a homeowner didn’t need a certain device, they were told that. If a simpler setup would work better long term, that was the recommendation.
Over time, that honesty became part of the reputation.
When Local Media Takes Notice
Local newspapers don’t feature businesses just because they’re popular. They look for stories that reflect real value in the community.
That’s why the Chicago Tribune feature meant so much.
The article highlighted My Guys Know How for helping homeowners navigate home technology without the pressure, confusion, or upselling that often comes with it. It focused on a practical, down-to-earth approach that puts people first and technology second.
For the team, it wasn’t about seeing their name in print. It was about seeing their philosophy reflected back to them. The same way they approach every home is what caught the attention of local media.
If you’d like to read the full article, you can find it here.
What the Headline Doesn’t Show
Media coverage is nice, but it doesn’t change the day-to-day work.
After the article ran, the phones kept ringing with the same kinds of calls. A TV that won’t connect. Wi-Fi that drops in certain rooms. A smart device that seemed like a good idea until it stopped being easy to use.
And the response stayed the same as it’s always been.
Show up.
Ask questions.
Explain the options.
Fix the issue.
Make sure everything works before leaving.
That consistency is what keeps customers coming back. Many homeowners call again years later as their needs change or their homes evolve, because they remember how they felt after the first visit — relieved and confident instead of overwhelmed.
Why Local Still Matters
It’s easy to assume that bigger companies or national brands automatically offer better solutions. In reality, home technology is personal.
Every house is different. Every family uses their space differently.
Local expertise matters because it’s rooted in real homes, not generic instructions. It also comes with accountability. A local business depends on its reputation. There’s no hiding behind call centres or long support tickets.
When a local company is featured by a publication like the Chicago Tribune, it adds another layer of trust. It tells homeowners that this is a business known not just by its customers, but by the community.
That kind of recognition doesn’t replace referrals. It reinforces them.
The Value of House Calls
In a world full of apps, remote support, and online tutorials, there’s still no substitute for being in the space.
House calls allow problems to be solved properly. Walls, layouts, interference, and daily habits all matter. What works on paper doesn’t always work in real life.
Being there makes it possible to tailor solutions to the home, not just the device. That hands-on approach is a big reason My Guys Know How continues to stand out as trusted local experts.
It’s also why their story resonated beyond their immediate customer base.
Being featured in the Chicago Tribune is a proud moment, but it isn’t the end goal. It’s simply a snapshot of a business doing what it has always done.
Technology will keep changing. New devices will come and go. The challenge for homeowners will remain the same: figuring out what’s worth it and what’s not.
My Guys Know How plans to keep meeting that challenge the same way they always have, with clear advice, practical solutions, and a focus on making life at home a little easier.
Need Help With Your Home Technology?
If your home technology feels more stressful than helpful, you’re not alone. Sometimes all it takes is the right person to explain things clearly and fix what isn’t working.
Whether you found My Guys Know How through a referral, the Chicago Tribune, or a simple search for answers, the approach is always the same: real help, honest advice, and solutions that make sense for your home. If you’re ready for home technology that actually works the way it should, we’re here when you need us.
